Price: ₹2,209 - ₹1,888.00
(as of Apr 07, 2026 06:29:33 UTC – Details)
At its core leadership is about understanding human nature. When Adolf Hitler, in Mein Kampf, spoke about the small measure of thinking power the broad masses possess, he reminded us that understanding human nature is an essential key to controlling it. He also said, I found it difficult to understand how men who always had reasonable ideas when they spoke as individuals with one another suddenly lost this reasonableness the moment they acted in the mass. Joseph Goebbels, Hitlers minister of propaganda, understood that any mantra repeated often enough is apt to become viewed as true. Leadership, It Aint Rocket Science! is a serious and informative critique of popular leadership approaches and how leaders get trapped in meaningless ideas and sayings that they shamelessly pass on to their followers, sometimes because they proudly believe that it is everybodys responsibility to smile, be proactive, and move with the cheese, and other times because they know how little thinking power the masses possess.
Publisher : Createspace Independent Pub
Publication date : 20 May 2012
Language : English
Print length : 198 pages
ISBN-10 : 1475295758
ISBN-13 : 978-1475295757
Reading age : 5 years and up
Item Weight : 272 g
Dimensions : 15.24 x 1.14 x 22.86 cm
Importer : Atlantic Publishers and Distributors (P) Ltd., 7/22, Ansari Road, Darya Ganj, New Delhi – 110002 INDIA, Email – customercare@atlanticbooks.com, Ph – 011-47320500
Packer : Createspace Independent Publishing Platform
Generic Name : 1
