Price: ₹1,347.00
(as of Apr 25, 2026 00:22:52 UTC – Details)
India’s beauty market isn’t just growing—it’s transforming.
This playbook reveals how to launch, price, and scale your brand in the world’s most diverse beauty landscape.
Build in India. Win in India.
*The India Beauty Market Playbook* is a practical, on-the-ground guide for founders, CMOs, and international brands entering—or scaling—in the world’s fastest-growing beauty and personal care market.
Drawing on three decades of brand leadership and recent fieldwork across skincare, haircare, men’s grooming, beauty devices, and professional services, this book helps you cut through noise and execute with clarity.
What You’ll Learn
• India’s beauty demand drivers—income shifts, regional nuances, beauty-meets-belief, and generational shifts from Millennials to Gen Z
• Channel math that actually works: modern trade, D2C, marketplaces, salon/pro, dermat chains, and distributors
• Pricing ladders for India—how to stay premium without perception drop
• Pack and size strategy, hero SKU logic, and testing ground realities
• Compliance snapshots and documentation must-haves before you ship or advertise
• Performance marketing truths—CAC payback, influencer ROI myths, and review moats
• **The 5D India Launch Framework**: Discover → Define → Design → Distribute → Defend
Who This Is For
Founders, brand teams, investors, and functional leaders across product, marketing, retail, and digital who need a crisp, execution-ready India plan.
Why This Book Now
India is not just “another market.” It’s a different operating system.
If every market has its rhythm, **India has a symphony**—of languages, regions, price psychology, and retail layers.
This playbook is your conductor’s score.
Inside, You’ll Also Find
Templates, checklists, and channel calculators to pressure-test your assumptions and get stakeholder buy-in—fast.
Build a beauty brand India loves—and keeps buying.
ASIN : B0F1RBKGW4
Publisher : Argus CMPO
Accessibility : Learn more
Publication date : 3 November 2025
Language : English
File size : 2.3 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 75 pages
Page Flip : Enabled
Best Sellers Rank: #363,817 in Kindle Store (See Top 100 in Kindle Store) #2,298 in Business Industries & Professions #16,283 in Business, Strategy & Management
